SETCO is a wholly owned subsidiary of Sterling Electrical Traders Corporation Pvt Ltd owned and operated by single family for three generations. Established in 1956 when India was just getting out of post Independence early days and becoming a blend of socialist and economic growth society. Since then the world has move on and we have adapted and evolved with the markets and the demands. and fun!
The aim remains the same to provide a service to our customer which is second to none.
We have built up an enviable reputation as one of the area's and India's leading dealers in Yamaha. We have Yamaha "YBS" status and provide a full range of Yamaha motorcycles, parts and accessories. Our impressive showroom regularly holds over 300 new Yamaha bikes and scooters.
We surprise ourselves every month with how far afield our customers travel to us for spare parts and support, we have this year already sold spares to far corners of India. Our spares parts inventory in the workshop is one of the largest in India.
We promote motorcycling as an exciting, enjoyable, economical, environmentally friendly and safe form of transport. "Safe riding" is our motto.
Our business history makes us stand out from any other Yamaha franchise in the country.